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The flood of album releases from Transubstans Records in 2011 is not abating, and, to crown it all, most of their bands have something good to offer. Those familiar with Transubstans Records will be aware that their focus is mainly on 1970's rock in all its manifestations, and thus it is no miracle that Sweden's GORDON FIGHTS stuck in a time loop, too. I have no problem with that, especially since I really dig music from the 1960's and 1970's (I guess it is not a new thing). But that is not the only reason for my interest in this young band.

Another point is that this five cats are gifted musicians and excellent songwriter. Of course, there isn't anything particularly revolutionary included here, certainly no groundbreaking progression down uncharted musical avenues. What you buy here is ten perfectly crafted rock gems with a southern blues spin, not a single one of which would sound out of place on nearly any classic 1970's rock 'n' roll album you could care to mention. Rolling Stones' 'Exile On Mainstreet'-era, Led Zeppelin, Lynyrd Skynyrd, Humble Pie, Atomic Rooster....GORDON FIGHTS wear their influences on their sleeve with pride. One of their strengths is to play their soulful blues-based rock with a swagger and natural approach that other bands would die for - even though GORDON FIGHTS came into being little more than three years ago.

In connection with their talents, this results in a tough amalgam of rock n' roll, blues and a little bit of soul. The arrangements are rich, yet muscular, with bluesy guitar riffs that leave room to breathe for each instrument (which also includes a hammond organ) and the excellent vocals. And best of all, this album sounds excitingly fresh and not at all outdated. GORDON FIGHTS use old formulas, but give them a fresh new flavor. Thus, it is no bad thing to place the band near The Brought Low or The Black Crows, because there is plenty of overlap with both groups. Moreover, there isn't really a weak spot on the album, and it's a lot of fun just to accompany the band on their tuneful sonic journey. The songs seem to wrap around you and with each listen you discover another layer. Overall, a great debut.