Let's talk about Sunn 0))), another band where you involved in. Very interesting stuff, that reminds me to Earth or other ambient/drone music. When was Sunn 0))) formed and what was the intention of it?
Sunn 0))) has been a ongoing project of Steve O'Malley and I's for about 5 years now. We started out as a Earth tribute band called: Mars. After we both re-located to Los Angeles, we started jamming again, changed the name and started playing live. Shortly thereafter we recorded the 'Grim Robe Demos' with Stuart Dahlquist (Burning Witch) on bass. Our intention has always been to create low-end drone soundscapes that physically shake the earth.
How does the band create these slow and thick stream of sound? Are the songs worked out, when you enter the studio or is it more like an improvisation?
Sunn amps enhance our sound, combined with super-low end tuning to enhance sub-frequencies. The soundscapes we create are part: complete improvisation and Earth homage.
Has the music from Sunn 0))) some kind of spiritual meaning for you?
Yeah, when listening or playing Sunn, I like to trance out and get as far away from reality as possible. Much like the effect I try to reach by ingesting drugs.
This year Sunn 0))) played in some European countries. How was the reaction of the audience to this low and massive sound? Any special prepermant before entering the stage?
The tour was amazing for us! Every show had its share of people who really got off on what we did, and a portion of people who did not understand what we were doing. The challenge for us was to play every show stone cold sober (since we were on early opening). But overall the soberness made it even weirder, which was good!
I think, that SL is a label with a real profile. The style of the cover artwork is similar and you focused your attention on very original Doom bands. Is there some kind of philosophy behind your work?
Our philosophy is to release quality, intense recordings by groups/artists who's work we believe in.
Who is responsible for the artwork? Is it only one artist or how does it work? Please, give us an insight into this process.
Steve O'Malley is instrumental in the creation of our graphics/look. I don't like to speak for Steve, but I believe that the music inspires his overall "vision" of how things should be presented visually.
What will be the upcoming releases from Southern Lord in 2001?
WARHORSE-'As Heaven Turns to Ash' will be out January. BORIS-'Absolut Tego' will be out during the first part of the year. CHURCH OF MISERY-'Master of Brutality' same as above and we are starting a series of 7" vinyl releases including: INTERNAL VOID/PAUL CHAIN split and SPIRITUAL BEGGARS/GRAND MAGUS split.
You've mentioned the new album from Japan's finest sons of Sabbath. I've heard some rumors about the new Church Of Misery album 'Master of Brutality', that it won't be released on SL. Is it true?
We have full intention of releasing that one early next year. There has been a slight delay with the artwork that is being done by Frank Kozik.
Do you work with the label on an independant level?
I'm not sure what your question means. But if you're asking if we are affiliated with a larger company, the answer is no. We have complete control of our buisness.
You start with a series of 7" releases in the future. The first one is a split-7" (Paul Chain/Internal Void).I think, it's a great idea to release more vinyl in the future. Is it possible for the label to release limited LP-editions from all CD's, like the 'Dog Days' EP?
We are trying to get more involved with vinyl. Besides the 'Dog Days' Goatsnake picture disc LP we have released the Mondo Generator-'Cocaine Rodeo' on vinyl. And besides our 7" series we are hoping to release everthing we do on vinyl at some point.
Can you make a living from the money you earn from the SL-sales?
Sort of, some months are better than others. I like to think we keep things at a smart,simple level that allows the label to be self-sustaining.
Ok, Greg, thanks a lot for the interview. I hope to see you soon on tour with one of your bands. Maybe any last words to the readers?
Thanks for your time and support of Southern Lord. In the words of the man: "If it ain't heavy, it ain't shit"!!!!!